Researchers Study the Increased Sales of Interactive Toys

With the constant unstoppable increase in technology it is no surprise that researchers say that consumers are turning more and more to electronic toys to enhance their child’s interactive learning. Seventy five percent of consumers who purchased an electronic toy in the past year did so for its educational value, Three of the top five most purchased types of electronic toys are educational products. The study focused on purchases made for children between the ages of 0 and fifteen years of age.

The study found that 48 percent of buyers purchased some type electronic learning systems, 36 percent purchased electronic aids or electronic books. An impressive 78 percent of consumers also view the level of learning electronic toys provide as beneficial to children.

Many educational toys are highly sophisticated, while they integrate microchips and other technology. There are many toys have interactive components which teach kids important skills such as early language, spelling, and math. There are even electronic toys that take children through the elementary steps of learning a foreign language.

The study found that most households spend nearly two billion dollars on electronic toys for children each year, with the average household spending $172. Radio controlled toys along with DVD games topped the list of electronic toy purchases, with the highest purchase potential found in electronic/DVD games and electronic learning aids.

Another interesting fact found in the study. is that boys are more likely than girls to be the recipients of electronic toys. Fifty-eight percent of purchases are for boys compared to only 42 percent for girls. The study also found that gender appropriateness is important to more than half of electronic toy purchasers.

Parents are placing an increased emphasis on their children’s education. They want to give their children the best possible future and they are willing to invest a substantial amount of money to provide their children with a variety of different eduational opportunities. It’s no surprise that parents are becoming increasingly knowledgeable about edutainment products and the benefits that they offer. The edutainment products category now represents one of the fastest growing segments in the toy market.

The electronic toy business is not child’s play any more. It has become serious business and manufacturers as well as most retailers know it. They realize that as long as technology keeps growing they will continue to make new products. And as long as new products are made parents will keep buying them for their children.

Toys R Us Application – Will Filling it Out Make Your Career Dreams Come True?

A career in retail can be both rewarding and frustrating at the same time. Long hours, customer interaction, and corporate policies can sometimes hamper the fun factor for a job that can also pay well and have a fast career path to the top. The company you choose and their corporate culture may determine how much success you have and how much fun you have along the way. So should you fill out that Toys R Us application?

The Company

Toys R Us was founded in 1948 by 25-year-old Charles Lazarus as Children’s Bargain Town. He originally sold baby furniture, but as more and more customers requested toys — he soon realized that dolls, games, and bikes were the way to riches and changed the name of his store to Toys R Us with a backward “R” for attention. In the days before malls and discount chains, Lazarus was ahead of the curve offering a supermarket style store where parents and kids could pick out their own products and then pay for them up front at a checkout stand. The company grew until it became public in 1978 — expanding in the US and abroad — and also started Babies R US in 1996 and toyrus.com in 1998 to further grow their business.

The Culture

As anyone who has worked in Corporate America knows, every company has a culture; and Toys R Us is no different. They take great pride in the fact that they love kids, and this kid-first culture has propelled them to Fortune 500 status and a position as the toy and baby authority in the marketplace. Their 60,000 plus associates offer a magical experience to the children and parents that visit their stores with many interactive experiences for young and old alike.

The Application

Since they have a good internet presence, the online Toys R Us application is the one recommended by the company, and the preferred method to apply. Type the company name into your search engine and their official web site will come up with frequently asked questions and enough information to satisfy your curiosity about all things Toys R Us.

So Many Choices

Whether you are looking for a career at the corporate headquarters in Wayne, New Jersey; in the distribution network around the US; or in one of the 1,550 stores worldwide – there are many positions that may suit your interest and skill set. Toys R Us offers a wide variety of options and avenues for career advancement. But there is another option available for those looking into the company – and that is to not fill out the Toys R Us application at all. Like we talked about earlier, retail can be a tough industry. And other bricks-and-mortar businesses have many of the same drawbacks, no matter what industry they represent.

But a valid option today, not available just a generation ago, is a career built upon the power of the internet. With a web-based business the opportunities for the go-getter entrepreneur are boundless. There are countless opportunities to market to the over 1.7 billion internet users across the globe today. So for students just beginning a career right out of school, the laid off worker looking for his next job, or the burned-out corporate executive trying to figure out her next move; the internet offers the greatest ability to call their own shots, make their own schedules, and live wherever they feel at home. The old adage to do what makes you happy comes into play here as you may have your best chance at pursuing a passion in the online world of business.

So look at a career at Toys R Us and then compare that to the numerous opportunities on the internet. Just be careful to do your research and get the input of people you trust. Find a mentor that can help you walk through the minefield of options available and then make your choice. Only then should you decide what to do with that Toys R Us application.

The Story Of Matchbox Toys – Part 2

Matchbox started the 1950′s in a world with a new war looming in Korea. At the start of this conflict the metal “zinc” was banned by the government for use in toys. This was a serious setback for Lesney as zinc is an ingredient of the mazac metal used in die cast toys and consequently the company fell on harsh times. The irony was that the company had stockpiled tons of zinc but could not use it.

It was at this time that Rodney Smith, thinking that the die cast toy business was on the way out, decided to leave the firm and he offered his part of the company to the two other partners. He was bought out by Leslie Smith and Jack Odell for the sum of £8000 … a large sum in those days.

After Rodney had left the company something had to done to use the tons of zinc the company had stockpiled so Odell, using his contacts, secured a contract to produce castings that were used in motor car production and from this stockpile of zinc a large profit was made for Lesney.

With the end of the zinc ban Lesney started to produce for Moko a model called Muffin the Mule which was based on a very popular British TV puppet of the same name.

The royal state coronation coach was then produced and this was their biggest selling die cast model to date and sold over a million units of the miniature coronation coach. This catapulted the company to the forefront of British diecast toy manufacturers.

The idea of holding the toy cars in match boxs came from the fact that Odells oldest daughter could only bring one plaything to school providing that the toy would fit in to a match box.
Jack discovered that his new small toys could fit quite snugly in to a matchbox from the Norvic Match Company Ltd from Czechoslovakia … and the name ‘Matchbox’ was born.

Copyright Roger Cantrell 2008